Graphical user interface Design

Role:
GUI Designer

• met with clients to target graphic presentation goals. 
• sketched and presented multiple solutions and refined designs in an agile development process.
• worked closely with developers provide appropriate GUI elements that reflected the client's goals.

Background:
Press of Atlantic City (PoAC) publishes multiple newspapers, magazines. We developed  an application that their advertising sales staff could use in meetings with clients to efficiently target readers and viewers.

The design had to be subtle and detailed for the sales staff who would use it hourly and at the same time clear and obvious for the clients who would be working with them to develop and track campaigns.

Small but clear cues made variations in data about publications and readership obvious, at the same time PoAC publications were highlighted.

Client:
Gist Design
Press of Atlantic City