change management support


  • Met with Subject Matter Experts from key divisions of the corporation.
  • Developed diagrams and content, explaining key changes in each area of business.
  • Revised concepts based on Subject Matter Expert's feedback.
  • Developed presentations for corporate management.

A multidisciplinary team of experts at McDonald's corporation were asked to investigate all of the ways that business could be improved by building a network and online tools to digitally connect every aspect of the business. They asked Thoughtform Design to help them explain their findings with a series of posters and presentations that encapsulated their recommendations.

These diagrams were the first attempt to capture detailed ideas for each area of business, so that teams could talk to each other. In the end they were used to promote ideas to corporate management and begin to encourage buy-in from franchise owners.

Agnew Moyer Smith, Inc.
McDonald's Corporation